Linda is a business-to-business marketing and business development executive with over thirty years of experience in the financial services industry. Her expertise is in creating strategic advantage and leading organizations through marketing, business development and sales transformations; building a consistent marketing presence and brand while simultaneously retaining the entrepreneurial spirit of an organizations. She is passionate about building the thought leadership of organizations through generation and publishing of relevant business content, securing of industry speaking engagements, and the use of social media.
Beginning her career in the mortgage insurance industry, initially in underwriting, and later in national account sales, Linda’s experience in financial services includes sales management and client management for Freddie Mac. She has also held leadership roles in other industry leading organizations including FICO, Prudential Real Estate and Relocation, Homecomings Financial (GMAC/RFC), and Citigroup. Prior to joining CrossCheck in 2015, Linda served as the executive director of a public-private partnership focused on affordable housing where she was instrumental in raising substantial new revenue, developing the organization’s strategic plan and forming key partnerships.
Linda has been actively involved in the California Mortgage Bankers Association (CMBA) as a member of the Compliance Committee as well as the Marketing and Technology Committee. She is currently a board member, and the Vice President of Marketing Communcations, of the Financial Women’s Association San Francisco (FWSF).
Bachelor of Arts, High Distinction in Finance, University of Illinois